Amoi's New Low-Cost Windows Mobile-based Smartphones

Amoi Electronics unveiled four new Microsoft Windows Mobile® 5.0 based smartphones running the Texas Instruments OMAPV1030 EDGE chipset. Amoi Electronics is the first device maker to launch smartphones based on this lower-cost, high-performance chipset architecture, previously only available for feature phones, and intends to offer these devices at lower price points than ever seen before in the China market.

Previously, smartphones running on a robust operating system such as Microsoft Windows Mobile required a more expensive dual-core chipset to power the rich user interface, data networking and additional personal and business applications. This new single-core solution achieves through higher levels of integration, more aggressive process technology and better system partitioning, and offers significant costs savings on the total bill of materials.

As a result of the reduced costs, users can look forward to lower price points. The first of the four smartphones, the Amoi E72, is expected to sell at a price below RMB2,000 (US$250). This is the lowest price ever for a Windows Mobile 5.0-powered smartphone in China.

Available in various form factors – slider, candy bar, or with QWERTY keyboard – these Windows Mobile-powered smartphones include the Messaging and Security Feature Pack for Windows Mobile 5.0, which support Microsoft Direct Push Technology.

This provides busy mobile professionals with always-on access to up-to-date information in their email, calendar, tasks and contacts in real-time, helping them to stay in touch with friends, family and colleagues. These phones also come equipped with powerful security features such as remote device wipe and rich-security encryption features which ensure the safety of important business information.

With the lower price point, the Amoi devices still have many of the same entertainment features of other Windows Mobile-based smartphones. These light-weight and slim devices offer music and video capabilities in a familiar experience with Windows Media Player 10 Mobile. With Bluetooth 1.2 support, users can conduct over-the-air synchronization of data with their desktops as well as enjoy stereo-quality music on their Bluetooth stereo headsets.

The Amoi smartphones also offer digital cameras (up to 2 mega pixel) that can also shoot video , and the high-quality color screens enhance the viewing of video clips while on the go. Internet Explorer is also offered on all of the new Amoi smartphones for a rich internet browsing experience